These 3 Brands Are Setting The Tone For Women's Golf Style in 2026

When it comes to setting trends, the early bird gets the worm. If you're the first, then you get to dictate the conversation and steer attention your way.

Being first isn't always everything, but when we're in the height of winter golf season, and folks are increasing their screen time averages—dropping product in January instead of waiting until March/April isn't a bad idea.

And so far, there are three brands that have made beginning of the year drops, and are setting the early tone for what we can potentially expect from women's golf wear in 2026.

Malbon, Adidas, and Fore All have taken early swings and here's what I've noticed.

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Malbon Goes Performance

Earlier this month, the golf style powerhouse who casually dropped "golf" from their name (it's just Malbon now) decided to foray into performance wear with LPGA star Charley Hull modeling the looks.

Now available in men's and women's, the Performance Collection is equipped with highly technical garments (think zip-ups, leggings, and ladies there's even a sports bra) that place mobility and functionality over style—though the pieces are still very fashion-forward friendly.

It's exactly the kind of performance line we'd expect from Malbon. Very gorp-core vibes. Like trail-wear but you just know a city slicker would wear it just as proudly.

This was a power move to establish validity. Malbon has achieved success with the golf x streetwear. They've dabbled in high-end luxury. They needed simple, classic performance to be the final piece in the puzzle, and I think we can expect to see them expand on it especially with the number of professional golfers in their brand family.

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Adidas Originals Golf Volume III

The brand with the three stripes took a massive swing in the fall with it's second Originals Golf release; experimenting with reds, pinks, and browns as the primary color palette, and the third iteration of the lifestyle x golf collection is a continuation of testing the waters with color.

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Despite what Pantone declared, orange has been the color to rule pop culture. From the new iPhone 17 to Timothee Chalamet and Kylie Jenner on the red carpet, there's a very specific shade of the citrusy delight that keeps showing up.

Adidas Originals Golf Volume III follows suit with this drop that is a mixture of peachy orange hues, blue, and a touch of cream.

It's like so retro, Palm Springs chic and has a crazy 1960s vibe to it—and dare I say...it reminds me of the Puma x Dani Dazey collab from last year. Not so much in the design, but the whimsical aura orange, yellow, and pink can bring to any collection.

It's bold, daring and I think all signs are leading towards more vintage/heritage call backs from golf's legacy brands.

Fore All Debuts Resort Chic

This may be Fore All's most subdued drop yet, and it works oddly well. Known for it's checkered print, and whimsy use of pink and green—FA has become one of the most beloved brands in the women's golf space.

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But this marks a shift from the identity they've created without being too far removed from what's worked so well.

The new collection, Fore Flow: Sea, is a limited capsule that debuts not just a new color in the brand's wheelhouse but also a stab at the resort chic lane that's growing in women's golf fashion. It's the kind of clothing you'd pack on vacation or makes you daydream of warmer days and longer nights.

The Flow Collection is Fore All's take on comfort and performance—and consistently their best selling pieces.

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