Tiger’s Golf Brand Just Dropped Its Softest Collection Yet

Sun Day Red Continues Its Hot Streak With Pacific Luxe

Raymond Williams

Sun Day Red’s new Pacific Luxe collection feels like a continuation of the brand’s promise. Premium quality, no corners cut. It’s a 10-piece capsule collection anchored by buttery-soft hoodies, quarter-zips, and crewnecks crafted from a silky blend of polyester, modal, and elastane. The kind of fabric that doesn’t just wear well but feels right, especially as temps drop and layering season kicks in.

What continues to impress me about Sun Day Red is the consistency. Every drop has matched the story they’ve told from day one: this is a premium brand, priced and built that way. The Pacific Luxe pieces sit right in the middle of where golf, lifestyle, and quiet luxury meet, sleek enough for the course, soft enough for downtime.

You’ll squint at the price, sure. But the moment you pull it on, it clicks. This is exactly what Tiger said it would be: super-premium.

*Every product is independently selected by editors. Things you buy through our links may earn us a commission.

Pacific Luxe Hoodie

Luxury that feels lived-in. The Pacific Luxe Hoodie pairs ultra-soft fabric with a relaxed, refined drape.

$200

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Pacific Luxe Quarter Zip

Effortless polish in a performance layer. The Pacific Luxe Quarter Zip delivers a smooth, elevated feel that moves as cleanly as it looks.

$190

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Pacific Luxe Crew

A masterclass in understated comfort. The Pacific Luxe Crew is cut with quiet confidence, premium weight, perfect structure, and softness that reminds you why basics matter.

$185

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