If You Know, You Know: Sugarloaf Social Club Is Thriving

There are summer drops—and then there’s what Sugarloaf Social Club just pulled off.

In a season built on vibes, SSC gave us more than just product. They gave us a whole mood board in motion. A full lineup of color-drenched essentials that hit somewhere between heritage prep and road trip core. Think: red, white, grape, and periwinkle—arguably one of the best brand palettes in all of golf. They’re not just making gear, they’re painting with identity.

It’s that same magic that’s always run through Sugarloaf. The drop is just the latest proof.

This is a brand that’s never really chased golf trends—it’s carved out a lane all its own. A space where storytelling meets taste, where the product is just one piece of a larger mood. If you’ve spent time exploring their Hidden Gems map, you already know. It’s not just about finding the course—it’s about finding the feel.

And right now?

Sugarloaf has the feel.

Not just for golf sickos. Not just for insiders.

But for anyone who wants their summer to carry a little more soul.

*Every product across Skratch.Golf is independently selected by editors. Things you buy through our links may earn us a commission. We comprehensively stand behind every product we feature editorially, but want to disclose that Skratch and Sugarloaf Social Club are subsidiaries of Pro Shop Holdings, Inc.