Malbon Taps Korea’s Design Language With Studio Seoul

A tech-driven remix of familiar Malbon staples

Raymond Williams

Every few months this conversation pops up. Why do some of our favorite brands feel… better overseas?

It usually comes down to licensing. Brands operating in places like Japan or Korea often have the freedom to reinterpret product for their local market. Different standards. Different expectations. And more often than not, a deeper obsession with fabric, fit, and finish.

That’s exactly what makes Malbon’s Studio Seoul collection interesting. Because instead of keeping that design language contained to Korea, they’ve brought it stateside.

This isn’t a full departure from what Malbon already does well. It’s more like a refinement. Familiar pieces show up, but with sharper proportions, more intentional drape, and a noticeable bump in technical detail. Extra zippers where they matter. Pockets that feel considered, not just added. Subtle contrast hits that elevate without overdoing it.

There’s also a broader cultural influence at play. Korea has long leaned into technical garments across fashion, not just sport. That mindset shows up here in a way that feels natural.

And then there’s the Sunjae Im factor. Malbon’s newest athlete brings that connection full circle, giving this collection a real on-course presence tied back to Seoul.

STUDIO SEOUL HYBRID ANORAK

A technical outer layer that blends lightweight protection with tailored structure, built for movement on and off the course.

$318

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*Every product is independently selected by editors. Things you buy through our links may earn us a commission.

STUDIO SEOUL NYLON FULL ZIP JACKET

A clean, minimal shell with subtle technical upgrades that make it as functional as it is wearable day to day.

$398

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STUDIO SEOUL CARGO PANT

A modern take on the cargo pant with refined pockets, improved drape, and just enough utility to feel elevated.

$288

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STUDIO SEOUL BUCKETS POLO SWEATER

A soft knit polo that leans into texture and structure, offering a more elevated alternative to traditional performance polos.

$368

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STUDIO SEOUL TOUR DIVOT FRENCH TERRY SWEATPANT

A relaxed, premium sweatpant with clean lines and upgraded fabric that bridges lounge and on-course wear effortlessly.

$268

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