With Sungjae Im, Malbon Makes Another Big Global Move

Malbon just made one of its most important global moves yet.

The brand announced that PGA TOUR player Sungjae Im has officially joined Team Malbon, marking the first time the company has signed a Korean male golfer actively competing on the PGA TOUR. For a brand that has steadily grown from lifestyle disruptor to legitimate performance presence on tour, the move carries real weight.

Korea remains one of the most passionate golf markets in the world. The sport is deeply embedded in the culture, from packed driving ranges in Seoul to one of the strongest pipelines of professional talent across both the PGA and LPGA Tours. Adding Sungjae gives Malbon a credible foothold in a region where the appetite for golf style and culture continues to grow.

Im, currently the highest-ranked Korean male player in the Official World Golf Ranking, brings a reputation for consistency, discipline, and elite ball striking. But the partnership is about more than performance.

Malbon has always positioned itself as a brand that sees golf as lifestyle, not just sport. Sungjae’s relaxed personal style and interest in music and culture fit naturally within that identity. On course, he’ll wear Malbon’s performance apparel. Off course, the storytelling expands into the broader cultural lens the brand has been building since day one.

With Jason Day, Charley Hull, Fred Couples, and now Sungjae Im, Team Malbon continues to grow into something bigger than a sponsorship roster. It’s becoming a global reflection of how the game looks, moves, and expresses itself today.