LeBron James, Tom Kim And Golf’s Funniest Truth, Told the Nike Way

There’s something inherently funny about watching LeBron James step onto a golf course and immediately become everyone’s “fix your swing” project. In the latest Nike x Beats by Dre spot, that’s exactly the bit. Voices coming from every direction. Tips, tweaks, unsolicited advice. The kind of noise every golfer knows all too well.

Enter Tom Kim, playing both co-star and leading unsolicited golf coach for King James.

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LeBron? He opts out entirely.

With a quick tap into Beats’ upcoming earbuds, the chaos fades. The swing slows down. The moment sharpens. It’s humorous, sure, but it’s also a subtle shift in how Nike continues to frame golf, not as a separate world, but as an extension of sport culture at large.

This is the crossover we’ve been waiting for.

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