Yes, Delta Sells Polos Now (and They’re for the Golf Course)

I’ve been a Delta SkyMiles member for years, and somehow I had no idea they even had a storefront for merch. Like, sure, I knew about pretzels and Biscoff cookies, but polos? Duffels? A bucket hat? Not once did “Delta fashion” cross my mind. And yet here we are: Delta Airlines has launched a full-on golf collection.

Yes, the same Delta that hauls you and your clubs across the country now wants to dress you on the course too. Their pitch: “Fly high and swing smooth with our newest performance collection tailored for the golf course.” And really, this just confirms what’s been obvious lately: golf is everywhere. On Instagram this week alone, I saw Usher and T.I. playing a round together. It’s no longer just CEOs and retirees—it’s rappers, DJs, your neighbor’s dad, and apparently… airlines.

Do we love it? Do we hate it? I’m not sure. What I do know is the next time my flight gets delayed, at least I’ll have the option to online shop a Delta bucket hat while I wait. Maybe that’s the real loyalty program.