Cobra Launches Arnold Palmer-Inspired OPTM X Driver

In the world of "drops" and "limited releases" Cobra and Puma do a pretty darn good job of creating cool products for golfers who want something outside the ordinary offerings. Now, to celebrate Arnold Palmer, they're adding a little extra swagger to their OPTM X driver in the form of a deep navy blue finish and gold umbrella accents - not to mention a cool cover to finish out the package.

What Makes OPTM, OPTM?

At the core of the new OPTM driver and fairway wood lineup is something Cobra calls POI, or Product of Inertia. On the most basic level, it's a different way of thinking about how a clubhead moves through impact. Or, in other words, it's a way to observe how a head deflects in areas away from the traditional vertical and horizontal axes.

“MOI is still important, but POI is the next frontier in terms of overall accuracy. In design, we want to increase MOI (stability) while also reducing POI (3D twisting). POI finetunes forgiveness into directional consistency as it allows the clubhead to rotate more naturally with your swing. If you’re playing a 10k driver but wonder why hits on the high toe, for example, are still producing noticeably wild results, it’s probable your driver has a high POI design, which is a common fault of many current high MOI models.”

- Jose Miraflor, VP of Product Architecture at Cobra Puma Golf.

In simple terms, high MOI helps you survive bad contact. Low POI helps the ball start closer to where you aimed it.

That’s the balancing act Cobra focused on with OPTM. Through more rounded shaping and strategic weight placement, they’ve managed to reduce 3D twisting at impact while keeping stability high. The result is up to 23 tighter downrange dispersion, according to Cobra.

OPTM Technology

All four drivers utilize a lightweight carbon crown, titanium frame, and a forged face insert featuring H.O.T. Face technology. With 15 strategically placed “hot spots” across the face, ball speed stays up even when contact drifts away from center, which, if we're being honest, will happen more than we want it to - but that's why engineers design for forgiveness.

Cobra’s FF33 hosel system also continues to play it's part with 33 independent loft and lie settings. It’s one of the most flexible fitting systems out there.

RELATED: Gear Innovation Of The Year: Cobra's FutureFit 33 Adapter

Cobra OPTM X

The OPTM X is the most balanced of the OPTM models and appeals to a variety of players by blending a tour-preferred profile with forgiveness and adjustability.

Price & Availability

The limited-edition Cobra x Arnold Palmer OPTM X driver will be available online and at select retailers beginning March 2. It will come in 10.5° and right-handed only. To go along with the limited finish and custom head cover, it also features a Mitsubishi 1K Tensei Blue shaft.

For more information or to purchase head to the Cobra Golf website.