Callaway Apex Ai150: Small Shape, Big Tech

This week has been filled with major iron launches from Callaway. First, there was the new X-Forged and X-Forged Max, then the updated Ti-Fusion in chrome, along with the Ti-Fusion 250. Now, to wrap up one of the biggest iron launch weeks Callaway has ever had, they're introducing the Ai150.

So whats the Ai150 all about?

The Apex Ai150 builds on the current Apex Ai series which includes the Ai200 and Ai300, by offering all the forged hollow-body technology, but in a smaller package designed for more advanced golfers.

Think of it as the Ai200 having a baby with the current Apex Pro - It's compact, features Callaway's new Tri-level sole, and comes in a brighter chrome finish.

Ai150 Technologies

Forged Face Cup: This face cup design allows the face to flex more across a larger area to produce faster and more consistent ball speeds and carry distance. What separates the Ai150 from the 200 and 300 and makes it more like the Apex Pro is that the face materials change through the set.

The 3-7 irons utilize 455 steel while the 8-A use 17-4 to neutralize extra speed for distance and spin control.

Ai Smart Face: The faces also feature Ai Smart Face technology to help create tighter dispersion. The variable face thickness pattern on the face plate is generated based on data from tens of thousands of swings.

MIM Weighting: Each iron in the set is individually optimized with strategic MIM (Metal Injection Molded) weights to improve forgiveness and center of gravity placement.

The Ai150 are (as of now) the final part of Callaway’s iron fitting matrix that includes more than 10 main line models (not including finish options) plus multiple women’s specific sets including the Reva. Is this too many models for consumers to understand? Thats for golfers to decide. But one way or the other Callaway is certainly not short on irons models to help golfers find the best fit, feel and even finish for their game.

The Ai150 irons are available 3-A, and priced at $229 per club with pre-order now open and full retail release date scheduled for July 25th.