Callaway Goes Copper With Apex Ai200 & 300 Irons

In the world of golf clubs, "Limited Edition" is a hot term right now. From putters to golf bags, headcovers, and drivers, if you can make something that will grab attention and make golfers take notice, plus create a little sense of purchasing urgency, then you're on the right track.

For Callaway, this is what the new Ai200 and Ai300 brushed copper irons are all about. Taking an already great-performing product and bringing something new to the table with a splash of vintage flair thrown in for good fun.

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The Styling

The brushed copper Ai Series irons match the brushed copper PVD finish with a vintage Callaway logo on the toe. It's a small touch that could mostly go unnoticed, but adds extra flair.

You also have the option to customize the Apex back plate in either black, blue, copper, or silver for an additional $10 per club.

Inside the Ai200 and 300 Irons

The new brushed copper Apex Ai Series irons feature all of the same great tech on the standard options and that includes:

Forged 455 Face Cup: This face cup design allows the face to flex more across a larger area to produce faster and more consistent balls speeds and carry distance.

Ai Smart Face: The faces also feature Ai Smart Face technology to help create tighter dispersion. This is generated based on data from tens of thousands of swings.

MIM Weighting: Each iron is the set is individually optimized with strategic MIM (Metal Injection Molded) weights to improve forgiveness and center of gravity placement.

As for price, these limited edition irons will be priced at $230 per club, and are available for pre-order now.

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