Creator Classic Alum Announces New Golf Drop

After a year of collaboration, rising internet golf star Gabby Golf Girl and the up-and-coming brand Fairmonde have released a limited edition golf and lifestyle collection together. The drop features three golf essentials: a golf hoodie, a graphic tee (in three colorways), and a magnetic towel.

This partnership is the first of its kind for the teen golfer, who explained in a YouTube video why she took her time finding the right brand to collaborate. She was looking for a brand that she could work closely with to co-create something she could be proud of.

“The reason I haven’t put out any drops or merch is because… I wanted to make it something I was super passionate about,” Gabby said in the video announcement on her YouTube channel. “I waited a very long time and wanted to get it perfect. I mean we’ve pushed off this drop for a very long time because we wanted everything to be perfect.”

The graphics and artwork on the apparel are simple and understated, while creatively drawing inspiration from the 17-year-old’s golf journey in Palm Beach, Fl. Much of Gabby’s content follows her daily life, from at-home school to her golf and fitness routines, she gives us behind the scenes access to what her life in amateur golf looks like.

Fairmonde, a Malaysian-based brand that launched in 2021 has seen exponential growth in both its product and following this year, becoming known for its unique take on modern athletic wear for women. It’s the brand’s signature performance mockneck tee that originally caught our eye and the expansion into stylish outerwear and bottoms that are exquisitely voguish but remain technical in design that keep us coming back.

With an emphasis on utilizing high-end fabrics and materials to craft each piece, Fairmonde is a brand that’s been on our radar and we’re eager to see where 2025 takes them. Very few brands have set out to cater to women that are minimal in design, yet high in functionality. Fairmonde feels like less of a golf brand and more like a utility lifestyle brand.

That kind of sleek, futuristic styling is attractive to the younger wave of golfers, who desire to elevate their activewear choices to feel more streetwear. That’s where Gabby comes in to make that connection stronger.

This collection has intentionally started off small and simple with pieces that are trendy essentials for new age/younger golfers like Gabby. Most amateurs practice and train in graphic tees and athletic wear, topped off with their favorite golf shoes—the unofficial, new-aged range uni.

Each item in the collection is designed to be slightly oversized, with a relaxed fit for your everyday wear needs, but also to make sure that your swing isn't inhibited. The hoodie, for example, was a core item that Gabby wanted to make sure they got right. She was frustrated with the hoodies-for-golf offering still not being able to accommodate the golf swing, so she made her own. Adding her personal touches of raised lettering and a custom logo giving a nod to her hometown of West Palm Beach, it balances an elevated design with casual styling expertly to become any golfer’s next go-to.

Leaning into the intersection of lifestyle and golf, the oversized tee features another custom design that doesn’t feel like it's trying too hard to “get” the golf culture of today’s modern golfer. Even the trio of color options are chic and modern neutrals, making a statement without screaming for attention.

Rounding out the collection is a magnetic golf towel with the brightest color splashes in the capsule, but done right. The primarily white towel features a simple “golf.” text with the Fairmonde bird logo in green, neon yellow or cyan. Design-wise, it’s a strong complement to the primarily neutral collection—a masterclass in how to responsibly use color in a modern and athletic way, without going overboard.

As the youngest participant in the inaugural Creator Classic, Gabby has fortified herself as a dominant personality in the realm of YouTube and internet golf (as if her 600K following on Instagram wasn't enough). She showcased not just her golfing abilities but her personality, and how fan engagement/involvement has and will continue to drive the game forward. But we need refreshed and innovative ways to present the growth golf is facing…hence the Creator Classic.

With the rise of internet golf, there's so much room for discovery. You can receive world class instruction with a matter of a few clicks and follows. You're able to shop for your next pair of golf shoes and golf bag without leaving Instagram. More people are shifting their focus away from professional golf and the tours and are finding solace with their favorite creators who provide their own commentary, making you feel like you're in a skins game with your buddies without leaving your couch.

This collection is just one display of how creators like Gabby will continue to broaden their reach and establish brands for themselves, allowing followers to take part in the process.