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Stephen and Erica Malbon Lead Creative Direction for Fabletics’ Latest Golf Collection
Style

2 MIN READ

July 23, 2025

Stephen and Erica Malbon Lead Creative Direction for Fabletics’ Latest Golf Collection

It’s not a collaboration; Fabletics brought the Malbons in to shape and style its new golf drop, offering a model for how lifestyle brands can approach the sport with intention.

Fabletics has released a new golf collection designed under the creative direction of Stephen and Erica Malbon. Known for their work building the Malbon Golf brand, the duo applied their sensibilities to this latest offering from Fabletics, not as collaborators, but as creatives behind the vision, styling, and campaign execution.

The result is a collection that merges Fabletics’ accessible approach to athleticwear with design cues often seen in lifestyle-driven golf apparel. Instead of focusing solely on performance fabrics or technical detailing, the drop blends soft knits, relaxed tailoring, and pastel palettes with golf-ready silhouettes.

It’s a strategic move. Rather than positioning the collection as a branded collaboration, Fabletics brought in tastemakers with experience in golf culture to guide the process behind the scenes, an increasingly common model for brands entering unfamiliar spaces.

The drop comes at a time when more fashion and activewear companies are exploring golf, though not all with the same level of cultural awareness. For comparison, Under Armour recently faced criticism for its Gumtree Golf & Nature capsule, a collection that felt mismatched to its golf audience and lacked clarity in purpose.

By contrast, Fabletics’ approach with the Malbons offers a case study in working with creatives who have both design credibility and community connection. Whether this signals a long-term investment in golf for Fabletics remains to be seen, but the structure behind the collection may serve as a useful reference point for other brands considering similar moves.

Explore the collection here: Stephen & Erica Malbon for Fabletics

*Every product is independently selected by editors. Things you buy through our links may earn us a commission.

The Outpost Coaches Jacket – Malbon Edition

The Outpost Coaches Jacket – Malbon Edition

A clean remix of the classic coaches jacket, this one’s lightweight, water-repellent, and effortlessly cool with Malbon’s signature touch.

$135

BUY NOW
The Don Easy Pant – Malbon Edition

The Don Easy Pant – Malbon Edition

These are your go-anywhere pants, relaxed fit, stretch comfort, and just enough structure to flex between sporty and styled-up looks.

$135

BUY NOW

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Every product is independently selected by editors. Things you buy through our links may earn us a commission.