UNC Golf rolled out their refreshed Jordan Sport lineup this week, complete with new footwear and apparel, and it’s another reminder of just how real the arms race in college sports has become.
Football shows off with stadium expansions. Basketball flexes with exclusive gear. Now golf is quietly sliding into the same conversation, with UNC’s Jordan Brand connection giving the team a look that rivals anything you’ll see on a hardwood or a gridiron.
Sure, NIL headlines dominate the college landscape, but the battle of “who’s got the best setup” is still alive and well. As golf continues to grow in both interest and culture, it has all the right ingredients to be the next big flex in college athletics, a space where facilities, gear, and exclusives matter just as much as the scorecard.
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