A New Name in Golfwear with an Old Soul: Late Nine

Late Nine feels like golf’s return to cultural form, confident, understated, and quietly stylish. Based in London, the brand’s debut collection nods to the late ’90s and early 2000s, when golf looked as good off the course as it did on screen. The lineup is thoughtful and refined: ribbed knits, pleated slacks, technical windbreakers, each piece crafted in small European factories known for precision and detail.

Instead of chasing hyper-performance fabrics or skin-tight fits, Late Nine leans into relaxed proportions, natural textures, and timeless tones like Americano, Heather Grey, and Sage. It’s a wardrobe for those who want to look as composed walking through the clubhouse as they do heading out for coffee.

Golf might not be at the center of pop culture anymore, but Late Nine is one of the few brands dressing like it could be again.