Keith Mitchell’s Signature Visor Returns—and Gives Back in a Big Way

It’s not every day that a piece of golf apparel checks all the boxes: timeless, stylish, authentic—and charitable. But the newly released Keith Mitchell Charity Game Imperial Tour Visor does just that.

Known to many as “Cashmere Keith,” Keith Mitchell has become one of the true modern-day icons of golf style. Not in the flashy, head-to-toe scripting way, but in the quiet, confident kind of way that makes you believe in the power of good tailoring, a clean silhouette, and yes, the perfect visor.

And now, for the first time, his signature accessory—the high-crown, made-in-the-USA Imperial Tour Visor—is available to the public.

In an era where visors are making a quiet comeback, this one’s not just cool—it’s a meaningful move that comes with a purpose. Partnering with Imperial, Cisco, and Mizuno, proceeds from each visor will go to the Nantz National Alzheimer Center, helping fund critical research and care for the neurodegenerative disease. And in true TOUR-player fashion, ten lucky buyers will also receive an autographed version of the visor signed by Cashmere Keith himself.

Mitchell’s connection to the visor runs deep. “My dad introduced me to the idea of wearing a visor at a very young age, so it’s always been a part of my look,” he says. That sentiment, paired with Imperial’s heritage and craftsmanship, makes this release feel like more than merch, it’s a statement through and through.

A piece of golf history. A symbol of personal style. And a contribution to something bigger than the game.