Min Woo Lee's Wrist Game Has Been Hiding in Plain Sight

By now, Min Woo Lee is more than just a rising star. He’s a walking mood board. The sunglasses, the layered fits, the casual twirls after tight approaches. He brings a sense of cool to golf that feels effortless.

And while most of the conversation has centered around his personality, his swing, and his overall vibe, something else has been quietly catching the light.

Min Woo has been wearing a De Bethune DB28xs Starry Seas—yes, during competitive rounds—since January, first spotted at the Hero Dubai Desert Classic. It’s not the kind of watch you expect to see inside the ropes. This is a 39-millimeter titanium beauty with a deep blue dial that mirrors rippling water under a moonlit sky. It is light, artistic, and surprisingly wearable for a piece so rooted in independent high horology.

Most fans missed it. Until now.

At the Truist Championship in Philadelphia, The 1916 Company officially announced Min Woo as the newest Friend of the House. The company is a luxury watch destination born from the merger of WatchBox, Govberg, and other pillars of watch culture. It is dedicated to showcasing independent brands and elevating the stories behind them.

In that sense, the partnership fits. Min Woo’s sense of style has always leaned into storytelling—his own mix of swagger, elegance, and playfulness. Wearing a De Bethune mid-round is just another layer to that story. He now joins a very small group of golfers who actually wear mechanical watches while competing. Bubba Watson and his ultra-light Richard Mille come to mind. Phil Mickelson once wore a Rolex on the course. But Min Woo’s choice feels more niche. More understated. More him.

It is one of those details that says a lot without saying much.

So go ahead, keep watching the swing, the shades, the finishes. But the next time Min Woo walks up the fairway, take a second to notice the wrist. That is where the style story really gets interesting.