Hurley x Levelwear Shows How Wide Golf’s Circle Has Become

*In Partnership with Levelwear*

Ten years ago, a collaboration between Hurley and Levelwear would have felt unlikely at best. Surf culture and golf culture lived in different worlds, spoke different languages, and dressed for completely different reasons.

That distance is exactly why the Hurley x Levelwear collection matters now.

This isn’t boardsports crossing into golf. It’s golf expanding enough to welcome it.

The collection itself tells that story clearly. Modern golf silhouettes anchor the lineup, but they’re softened by casual crossover pieces, relaxed proportions, and prints pulled straight from Hurley’s surf heritage.

That balance mirrors the brands behind it. Levelwear brings a Toronto-rooted mindset shaped by precision. Hurley brings California energy built on self expression. A decade ago, those approaches would have clashed. Today, they feel complementary because golf itself has changed.

Golf has become a cultural anchor point. A shared space where athletes, creatives, founders, and professionals from entirely different backgrounds now meet. The game offers competition, community, and conversation in the same setting. As that audience widens, the style follows.

Hurley x Levelwear isn’t trying to rewrite golf’s rules. It’s responding to the version of golf that already exists. One shaped by nine hole rounds, range nights, simulators, and learning the game on your own terms. Performance still matters, but identity matters too.

Most importantly, the core remains intact. Craft, etiquette, and premium execution still lead. There’s just more room inside the ropes now.

Golf didn’t lose itself. It grew.