KPMG's Price Just Went Up...Literally.

FRISCO, TX. — A sentiment that's been echoed around the women's game for years has been making the majors feel like majors. Meaning beefing up every single aspect of these events to make them...well, major. Venues, money, sponsors, TV coverage—it all needs to be blown out more to make more of a splash.

It's been a steady stride to doing more across all events but ahead of play this week, KPMG did a cannon ball announcing some pretty cool changes to the competition to help bolster the overall product, and we're here for it! From new tech that'll help players in-round and for those of us watching at home to a larger check for the champion come Sunday—let's get into a few notable changes that will impact the championship.

More Moo-lah

Over the last few years, the KPMG Women's PGA has been the second highest major championship purse, and one of the overall highest purses on the schedule as a whole. The USGA and the U.S. Women's Open have historically offered the largest total purse in women's golf with the most recent reaching $12 million—a number KPMG has decided to match.

Last year's purse sat at a respectable $10.4 million, with winner Amy Yang taking home a $1.56 million check. Just four years ago, in 2021, the total prize fund was $4.5 million. The investment in women's golf is apparent, getting these players paid is a huge step in the right direction.

Hello A.I.

Golf has officially entered it's A.I. era and here's what you can expect from the third women's major of the season.

Hole-by-hole AI-powered course analysis

KPMG announced that players will receive breakdowns of how the field performed on each day detailing specific locations and placements around the course that impact strokes gained (both positively and negative. It's said that this will assist players with their strategy can alter their strategy to boost performance on the more challenging holes, and take advantage on the score-able ones.

AI-generated scoring targets

Additionally, players will receive a probability range of predicted scores for the cut line during early rounds followed by predicted winning scores over the weekend. Instead of being stranded on the back nine, chasing down a cutline hoping and praying, the athletes this week will be able to know a more precise number.

KPMG U.S. chair and CEO Paul Knopp, addressed the media in a Tuesday presser explaining these upgrades and why KPMG wants to move in a more data-driven direction.

"This is what we do for a living. We absolutely help the world's leading organizations with solving their problems through technology and AI, and we're bringing that to the women of the LPGA Tour," Knopp said. "What that means is that we have KPMG Performance Insights, which is our data and analytics platform that gives the women of the Tour shot-level data, just like the men have, integrated with the ChampCast system, so that they have realtime information to help evaluate, assess, and know how they're performing on the golf course.

Players warm up on the T-Mobile 5G Driving Range during the KPMG Women's PGA Championship Practice Round at Fields Ranch East at PGA Frisco on Tuesday, June 17, 2025 in Frisco, Texas. (Photo by Darren Carroll/PGA of America)

There's also predictive capabilities so they can understand how they're performing relative to their colleagues on the course. Of course we integrate that too into the studio for NBC Peacock and for the Golf Channel to be able to do predictive things around how the course is playing."

Lights, Camera, Action! Introducing More Comprehensive Broadcast Coverage

This week's tournament will have the most comprehensive broadcast coverage of any event on the LPGA Tour, with nearly 100 hours of live, streaming and ancillary coverage across NBC, Golf Channel, and Peacock. Featured group coverage will also available on Peacock.

And while you're watching at home, the broadcast will use the KPMG CHAMPCAST, which leverages the same ShotLink Pro technology from the PGA TOUR, giving viewers a more in-depth watching experience. This tech features like 3D imagery, radar data, shot trails, green views and individual shot video highlights.

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