In Defense of Pimento Cheese

AUGUSTA, GA — Every year, the Masters roll around and the pimento cheese sandwich haters come crawling out of their hole, barking loudly about how it's too spicy, too chunky, too this, too that. Enough! It's a southern delicacy and you will put respect on its name (unless you're vegan or lactose, then I'll let it slide).

I've come here to set the record straight—pimento cheese is good—you're just not enjoying it properly.

Photo Credit: Richard Heathcote/Getty Images

Though pimento cheese has become an essential part of Southern cuisine, it originated up north in the late 19th century. The farmers of New York started making soft, unripened cheese (cream cheese) around the same time Spain was exporting red peppers (pimentos)—thus the birth of the rich, tangy spread.

That's exactly what it is: a savory spread. It can be enjoyed on its own, a lot like how the Augusta National concession stands prepare it, but I don't think it reflects pimento cheese's true essence.

We've all seen or heard the different hacks about how to tackle the treats at Augusta, but allow me to put you on to the real deal.

You grab two pimento cheese sammies, the first one is to just have on its own, especially if you've never indulged before. The other is to be the base of the best thing you'll taste on a golf course.

Once you grab the pimentos, snag the classic chicken sandwich. (A warning: it is served cold, so I recommend getting there slightly early and grabbing a chicken biscuit during breakfast, because those are served warm). Next, secure a bag of chips—I'm partial to the BBQ—and a peach ice cream sandwich before checking out.

Once you're situated, you take the chicken and throw it in between the two slices of white bread slathered in yummy pimento. Sprinkle a few chips on top and smush it down.

Voila! Pimento served the right way. The ultimate Masters snack-hack.

Photo Credit: Marianna Massey/Augusta National via Getty Images

Sure, pimento cheese isn't for everyone, but the slander is a little overplayed. And if you're gonna be in God's Country (Augusta National) embrace the experience.

This page was first published on April 11, 2025. Last updated April 8, 2026.