Lydia Ko, Nelly Korda Take Center Stage in New Lifestyle Campaigns

There's nothing I love more than seeing brands leverage the talent and notority of some of women's golf's best and brightest.

No strangers to the spotlight—Lydia Ko, who graced a Vogue cover issue earlier this year, and Nelly Korda, who we've seen walking the infamous MET Gala red carpet—have taken turns starring in new lifestyle campaigns for brands they are ambassadors for.

Ko teamed up with Ecco, her footwear sponsor since 2017, to take the streets of NYC debuting a new campaign for the Danish brand called "Made For Every Step".

Ecco is placing its commitment and involvement in intersection of sport, style, and lifestyle center stage, with its biggest athlete as the face.

This is not a golf capsule—and I dig that so much. Ko is seen sporting some very swanky loafer that scream Nancy Drew meets Carrie Bradshaw (though Carrie probably doesn't own a pair of flats).

It's fresh, contemporary and something bold and unexpected from the brand that makes some of the most comfortable golf shoes in the game.

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And then there's Korda, who became a global ambassador for luxury luggage brand Tumi last year, starring alongside McLaren F1 driver Lando Norris in a new video for its new Icons collection.

The brands released two new bags inspired by these two athletes—leek, minimal, with sophisticated finishes—perfect for their lifestyles on the course and in the paddock.

Both Korda and Ko are such global figures in our game and seeing them outside the ropes in these fashion and culture moments is witnessing the growth right before our eyes.

As the Tour and its new leader look to capitalize on these bigger moments, and elevating player brands—hopefully they're paying attention, and formulating plans to have more and more of this.