Introducing Good Good Girls: A New Era for Women's Golf on YouTube

YouTube golf has never been louder, bigger, or more chaotic—in the best possible way. But for all the creators teeing it up, laughing it off, and building massive communities, the space has been missing something obvious: more channels led by women, about women, and for women. Enter the Good Good Girls—a foursome that didn’t just show up to fill the gap, they showed up to flip the whole formula.

And clearly, people are paying attention. Hitting 100k subscribers in a day will do that.

What makes them compelling isn’t just the golf (though they can all go low), and it isn’t just the personality (there’s plenty of that, too). It’s the chemistry. The honesty. The “we’ve been through it” shared history of former college golfers, pros grinding through Q-School and tour life, a dancer balancing two careers, and lifelong friends who all arrived here—together—at the exact right time.

The vision for the Good Good Girls channel goes beyond posting matches and vlogs. They want to show what golf looks like when women lead the conversation. What it feels like to belong in a space that hasn’t always made room for them. To learn more about this mission and the women leading the charge— Marissa Wenzler, Alexis Miestowski, Yoonhee Kim and Hadley Walts—we sat down for an exclusive, unfiltered Q&A on all things Good Good Girls.

Question: What are you most excited to bring to YouTube Golf through the Good Good Girl universe?

Alexis Miestowski: I'm really excited to show the entire world that nobody has to fit a mold. I don't think I ever fit the “tournament golf” mold. I come from kind of a nitty gritty blue collar part of Indiana, right outside of Chicago. I never fit the mold growing up in pro golf. I don't think any of us ever have. Hadley brings dance into it. Marissa and I are Midwestern girls and Yoonhee is from California. We all bring so many different levels of golf to the table. So many personalities, so many golf styles and so many backgrounds. So I can't wait to show everybody that you don't have to fit any mold to play this crazy game.

Hadley Walts: I'm just excited to bring the amateur side of Good Good Girls while showing my transition from college golfer to retired golfer—so I thought—now to YouTube golfer. And I'm just really excited to now bring a lot of good vibes and positivity while doing this whole experience with three of my best friends.

Yoonhee Kim: I've been on my professional golf journey for five years now and I think what I've been really loving about this is that I'm with my girls and I'm having a good time and we're competing and we're encouraging each other. When you play professional golf, at the end of the day it can be very lonely and like everyone's kind of out for themselves and it's understandable, right? But I think what I love about this is that it shows that other aspect of like women supporting women and having a great time and playing good golf. So I'm really, really excited about all that.

Marissa Wenzler: I'm excited for, honestly, the four of us to be together and create content very organically and just kind of showcase the fun, competitive side of golf. We all bring college golf as our background to the table, so I think we have a lot to bring and a lot that we can show the YouTube world about having fun and competing while still being able to show your personality.

So much of the presence of female golfers in the YouTube golf space has been through cameos and guest appearances, why is it important to have a channel dedicated to female golfers like this?

Alexis: All of us have played at a high level, and yet we're even sometimes intimidated to walk out on the range or into the clubhouse and realize you’re the only female there. You get a lot of stares and sometimes you feel like you don’t belong. There’s this animosity toward women wanting to join this space and I can’t imagine how a beginner must feel if players like us feel that way too. That's what makes advocacy in this space so important. It doesn’t matter if you're a 20 handicap or a two, we want to be the role model for all women to realize you gotta walk out on range like you own it and nobody will say anything to you. We’re advocating to show everyone that women do belong in this space and just as much as the men do.

Yoonhee: Growing up, it was really not cool to play golf. Like if I'm being honest, it wasn't really a cool thing until people found out that I was gonna play at the D1 level. So I think this is a great opportunity to show people that it is cool, it is fun, and you can make great friends and you can play really well and at a high level.

In the last few weeks since launching Good Good Girls, have there been any moments that have confirmed it all for you, A moment where you think 'yeah we’re on to something, this is why we’re doing this'?

Marissa: We were all very pleased with the launch of Good Good Girls like we hit 100k subs in literally I think a day and that was something for us that we were just like, wow, okay, we can be kind of the trailblazers of this whole new entity of just like bringing women into the game.

And I know I speak for all of us when I say getting DMs from girls that are getting into golf is probably one of the most rewarding things. I started screenshotting some of them just to look back on and appreciate this moment. We’ve only just started and so it's just cool to get a message from a girl be like, ‘Hey, like, I saw your videos and I started getting into golf because of you all.’ That that in itself is something…it’s why we why we started this. Alexis: We always talked about wanting the parents to want to watch the same video as the children. I feel like sons and dads have a connection through Good Good, but I mean, the best joy is knowing that there's a YouTube now where a dad can enjoy the same video as his 10-year-old daughter. And so can his wife. And they all are enjoying and learning, right? It's creating bonds in the household. And after she watches she actually does want to pick it up, right? That's been the most rewarding part to think about.

Hadley and Alexis, playing junior golf together growing up, would you ever expect that it would amount to something like this?

Hadley: Oh my gosh, no, never. Alexis and I grew up obviously at two different ends of the state. I'm from Southern Indiana, she's from Northern Indiana, but we instantly clicked when we played junior golf together. I never in a million years would have thought it would bring us here but I am so thankful that it has, I have chills thinking about it...To think that we were 14 years old playing USGA Four-Ball matches together and now here we are today doing this. It's a full circle moment that we could have only dreamt about back then.

Alexis: I completely second everything that she said. And although I did go pro, I quit for a year after I graduated. I had a career ending injury in college. I fell out of love with golf. It got too intense. The pressure was high. The standards were too high. Hadley and I would bond over that in junior golf.

There's a lot of pressure and not just on your golf game. Are you wearing the right Lulu? Are you wearing the right clothes? Are you wearing your hair right? It's funny because both of us had a separation from golf and we're falling back in love with golf, but it's like a new person. It's like you're meeting somebody new, this good side of golf we didn’t know before.

If you could have the opportunity to go back to those two young girls playing junior golf together, going through it all, not knowing where everything was going, is there any piece of advice you wish you could give them?

Alexis: I would honestly tell us to just laugh and like go get a freaking Coca-Cola or something. We were so tense, I mean, everything was. When you're playing at a high level, it's kind of life-or-death. When we were playing in these elite tournaments, failure was not an option. I think kids now need to know that it's not the end of the world and you have to fail to be successful in anything.

I would actually tell us to be like, actually Hadley and I just leave the range 30 minutes early and like go get a Pepsi or something and go hang out because that's when you do the best is when you're relaxed and when you're loving your sport. So I would just say, laugh a little more enjoy the moment with your friend. And I'm trying even now in my life to not let that happen and to enjoy the walk, so to speak.

Marissa and Yuni, are there any moments recently that have felt like that “enjoy the walk” sentiment Alexis mentioned? A moment where you were able to take a beat and look around to think “wow, golf is fun and I’m so glad I’m here.”

Yoonhee: In a whirlwind of a month and I just find myself going like, ‘God is so good,’ you know? It’s just been like my motto because this year was a weird year for me.

I missed Q school [Qualifying Stage] by a couple of shots, then this opportunity came about. But even before that, going into Q School my mindset was that God will guide whatever path I’m meant to be on and I will go down that path. Whatever is going to happen will happen. Then Good Good Girls happened.

We all get a little emotional because it's just been a whirlwind, but, especially after it launched and then we saw it was successful in like a day. It was like, I'm exactly where I'm supposed to be.

Marissa: I'm at a loss of words because I don't know how this is my life. This is what I get to do, it's truly the definition of doing what you love. Coming out of college I knew I was going to go the pro golf route, but knew it wasn't my full calling. Playing pro golf, it's very stressful. You're losing a lot of money, you’re going to the middle of nowhere and it's honestly really not that fun to me personally. Going to YouTube route was something I didn’t realize was an option at the time, so to be able to play golf for a living in this unique way, it’s honestly very special. In each of our paths, we all kind of fell under this Good Good umbrella and it's been incredible and we've loved every bit of it.

Who do you think needs this channel most and what message do you hope to send to them?

Marissa: Yeah, honestly with Good Good girls, we want to show that we're genuine and we're authentic and to do what while bringing something new and different. We are who we are, we actually really do get along very well and we want each other to be just as successful as the other. And I don't think you find that very often, so it's really cool that we have that dynamic.

I think that's why we fit so well with Good Good as a whole. Obviously we want to expand the game for women's golf, of course, and I think Good Good in general knows that women's golf is such a growing part of golf. They’re creating a PGA event and bringing back the Big Break, there is so much expansion happening in the game and they know what they’re doing. They know that women's golf is going to be something huge and, hopefully with us, it’s part of the path continuing to create a safe place for women to watch fun, exciting golf.

Yoonhee: I think that young girls need this channel most. Not even just young girls but girls in high school, girls trying to play college golf, girls trying to play professional golf, everyone. When I was going into college golf and then into professional golf, I kind of felt like a fish out of water. I think there's an opportunity here for all of us who have tried to play at every level to give guidance, but also show that it's not meant to be a lonely, hard process. It's meant to be something so exciting. You are journeying into a profession that you love.

Alexis: My golf coach always told me to 'play golf like Alexis.' If I tried to play like Marissa or Yoonhee, I would play bad, but if I play my game, I'll play the best. That's on the course and it's a metaphor I've brought with me through life. You have to be you. And it kind of chokes me up because some people tell you your whole life, 'hey, you're loud.' 'You're too outspoken' or on the flip, 'You're too shy. You gotta talk more.' And that's so not true.

Good Good girls is a place where everybody fits. Your level, your personality, if you yell, if you cry, if you like to talk, if you don't like to talk…you fit here. There's no right or wrong way to play golf and there's no right or wrong way to be in life. We're here to encourage everyone to, just be you and to play golf, because it'll bring you to great places no matter what you think. So just keep playing golf.

Hadley: We’re building up this space where people can see how women play golf. It's different and now people have a place to see how we play good golf and still have fun with our friends out on the course. It's a space where we can do both. I hope that we’re able to reach a lot of young women in golf so they can see in-action these messages of how they don't have to be a certain person on the golf course. They don't have to show up to the range before a tournament and act a certain type of way. Just show up as yourself because that is how you are going to be your best that day. That’s where we’re at, having our own different personalities and letting that show as we go.

Yoonhee: I think just lastly we just want to say thank you to all the viewers. This experience is believable but unbelievable all at once. So thank you to everyone supporting. And catch Good Good Girls videos dropped every Wednesday.

Marissa: Yes, and it's only the beginning. Trust me when I say, this is only the beginning for Good Good.

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