The Tour Needs More Tommy

Tommy Hilfiger doesn’t get nearly enough airtime on Tour—but when it shows up, it turns heads. Case in point: Japan’s Yuta Sugiura at the U.S. Open, walking the fairways in a clean navy-and-white Tommy Hilfiger mockneck and performance pant. A reminder that when styled right, Tommy hits.

With its all-American DNA and deep archives in both preppy and street-leaning design, Tommy Hilfiger (and its Tommy Jeans line) feels ripe for a golf revival. The U.S. Open, in particular, feels like the perfect canvas—stars and stripes, heritage vibes, and a chance to dial up some nostalgia without feeling dated.

There’s real potential here. Think performance gear with bold collegiate color blocking. Think script logos on windbreakers, throwback crewnecks, even a reimagined version of the classic polo. It’s not about chasing the 90s—it’s about remixing it with modern fits and Tour-level fabrics.

Let’s bring Tommy back to the big stage. The looks are there. The legacy is too.