The Sentinel Standard: John Mooty’s Blueprint for Golf Gear That Matters

If you’ve ever slipped on a piece from Sentinel Golf and felt like someone got it—not just the fit or the fabric, but the feeling—you’re not wrong. That’s by design.

In the latest episode of Course Café, I sat down with John Mooty, the creative mind behind Sentinel, for a conversation that covered more ground than a well-struck 3-wood. We talked about what it’s like stepping into the media world, the joy of prototyping, and how storytelling isn’t just a marketing strategy—it’s the heartbeat of good product.

John’s passion is deeply tactile. He’s obsessed with materials. Not in a “this fabric breathes better” kind of way (though it does), but in a “this fabric makes you feel something” kind of way. He believes discovery drives design, and his latest project—Basecamp—is proof. It’s Sentinel’s next chapter: more focused, more refined, and rooted in personal taste over trend-chasing.

We explored how collaboration pushes the work forward, how constraints actually sharpen creativity, and how emotional connection isn’t just a nice bonus—it’s the goal. As John puts it, great products tell stories you want to be a part of. Sometimes it’s about finding a new textile that stops you in your tracks. Other times, it’s about revisiting something familiar with a sharper lens.