The Brand with Golf’s Greatest Advantage: Sun Day Red’s ‘92 Drop Delivers Again

When your co-founder is Tiger Woods, you don’t just build a brand, you build on one of the richest archives in sports history. Sun Day Red has that advantage, and its new ‘92 Collection is proof of what happens when you pair generational legacy with modern precision.

The collection revisits Tiger’s professional debut at Riviera in 1992, but this isn’t nostalgia for nostalgia’s sake. As Senior Creative Director, Caje Moye shared on the Course Café podcast, every reissued piece, from the now-iconic striped polo to the new youth and black-red colorways, carries both the history and technical mastery Tiger demands.

“He challenges us to make everything better,” Moye said. “Every seam, every stitch has purpose.”

That athlete-first mindset is what makes Sun Day Red different. Tiger isn’t just signing off, he’s engineering it. He’s thinking about how a shirt moves when he swings, how fabric breathes under pressure, and how performance can still feel premium.

The ‘92 Collection expands beyond apparel, introducing accessories like retro Starter jackets, headcovers, and ball markers that channel Tiger’s teenage bedroom walls, NBA posters, Lamborghini dreams, and all. It’s storytelling with edge, equal parts archive and aspiration.

Less than two years in, Sun Day Red is already defining a new standard for what golf’s next era looks like: premium, athlete-driven, and deeply personal. And if this is just the ‘92 Collection, imagine what happens when they start digging into ‘97.

If this collection hits you the way it hit me, queue up my Course Café episode with Caje Moye, it’s a straight shot into how Tiger’s mindset shows up in every seam. Then go shop a few of my favorites from the ’92 drop:

*Every product is independently selected by editors. Things you buy through our links may earn us a commission.