Students Golf Graduates to a New Era with Summer School

Last summer in Paris, the future of Students Golf wasn’t introduced with fanfare. There was no runway, no showroom theatrics. Just a quiet rack in the corner of a studio, some loose sketches pinned to the wall, and an unmistakable vibe. It felt less like a seasonal preview and more like an invitation—one that hinted the brand wasn’t just refining its aesthetic, but expanding its worldview.

That vision is now fully realized in Summer School, the brand’s latest collection.

What immediately stands out is how little this feels like a “drop” and how much it reads like a directional shift. Not a rebrand—but a maturation. The Students DNA is all still here: collegiate undertones, clean graphics, a wink of irony. But the silhouettes are looser. The palette’s more grounded. The storytelling? Sharper.

Familiar Voice, Wider Vocabulary

Summer School doesn’t shout. It speaks in layers. It shows, rather than tells.

The Bases Covered Mesh Tee leans into retro athleticwear—breathable, boxy, and anchored by arched “STUDENTS” lettering that calls back to prep-school gym uniforms. But it’s elevated by materials that feel more boutique than bulk-order. Elsewhere, the Educate Button-Up makes its point loud and clear: Many play golf. But don’t know golf. The phrase doubles as mission statement and subtle provocation—fitting for a brand built on shifting perceptions.

Shorts play a starring role this season, with the Explore Classic Utility series offering four earthy colorways that match just about anything, including the mood of the day. Built with nylon and finished with belt loop detailing, they feel as ready for a muni loop as they do a summer city crawl.

The Bigger Picture

What makes Summer School important isn’t the individual items. It’s the cohesion. The world-building. It’s a collection that understands golf style is no longer siloed. It’s expressive, mobile, layered—and yes, deeply personal. Students isn’t interested in just “doing golf differently.” It’s building an ecosystem where personal style and the spirit of the game can coexist.

Summer School makes space for that. It gives shape to the next generation of golf identity—where taste, storytelling, and intention matter just as much as swing mechanics.

This is where the brand is going. And if this collection is any indication, it’s taking the game with it.