Peak Performance Is the Latest Outdoor Brand to Get in on Golf

Golf and Gorpcore are becoming more intertwined by the day. Japanese ski brand Descente is sponsoring Xander Schauffele (and using an app to hock its golf wares), rain gear is getting swaggier, hiking gear is being worn on the trail and the tee box, and even lululemon is rising out of child’s pose and into GORP territory. As far as I’m concerned, this is a good thing — golf is played in the great outdoors, much of that time outdoors is spent walking, so why not combine two of the world’s favorite outdoor activities, hiking and golf?

Well, yet another outdoor performance brand agrees with me. Peak Performance, a Scandinavian freeride skiing brand that specializes in winter gear has just dropped its first golf collection.

*Images courtesy of the brand

To this point, the brand’s focus has been distinctly alpine-focused, with sections on its website for various mountain sports, from freeride skiing to hiking, trail running, and mountain biking. As of this week, the brand has now tucked golf in there alongside its more adventurous offerings.

Just because this is the brand’s first foray onto the golf course doesn’t mean it’s coming out of left field. Peak Performance is a performance-oriented brand, as you may be able to tell by its name, but it also has some serious style chops to go with its technical acumen.

Its marketing campaigns feature groups of young, stylish outdoorsy types and its apparel blends pops of color with the traditional blacks and browns of outdoor gear, resulting in an overall aesthetic that is much more in line with millennial or Gen Z style than it is with the folks who might shop at REI consistently. As we’ve seen over the last few years, this design language translates to the golf course with ease.

The collection features sleek, well-fitting cargo shorts, cooling polos, Polartec-insulated vests, and a sick 3-layer softshell short sleeve anorak that I think I’lll be wearing pretty much nonstop on cool mornings. There are also classic cotton polos and a handsome mid-layer for golfers who prefer to mix in some more traditional pieces.

It’s a small-but-mighty collection that shows equal parts performance prowess and keen eye for golf style. Many brands could rebrand some hiking shorts and a sun shirt into golf gear, but Peak Performance has shown that its designers clearly know their way around the golf course, developing styles that pull from the brand’s GORPy roots without overplaying their hand. I can’t wait to see what they drop next.