Viktor Hovland's Augusta Walk-Up Fit Is Why Golf Needs a Red Carpet

Augusta isn’t exactly known for its runway moments, but leave it to J.Lindeberg and Viktor Hovland to inject a bit of flair into Masters week. In a scene that felt closer to an NBA tunnel walk than a golf course stroll, Viktor pulled up in one of JL’s strongest seasonal statements yet—the Alexander Jacquard Sweater.

A five-tone knit masterpiece, the Alexander blends function and expression. The bold “Watercolor Jacquard Estate” graphic—clearly nodding to iconic fairways and springtime blooms—makes it an instant standout, but it’s what’s under the hood that really shines. Made from 100% Merino wool, it’s soft, breathable, and equipped with natural temperature regulation and odor control. In other words: built for performance, disguised as art.