Howlin’ Knitwear and the Case for Wool in Modern Golf

Howlin' Knitwear isn’t a golf brand, and that’s exactly why it works so well for golfers. Founded in 1981 and produced entirely in Scotland, the brand has built its reputation on 100% pure wool, traditional craftsmanship, and doing things the long way.

Scotland isn’t just the birthplace of Howlin’, it’s the birthplace of golf itself. From windswept links to unpredictable weather, the game was born in conditions that demanded natural, functional materials. Wool wasn’t a lifestyle choice; it was a necessity. Breathable, temperature-regulating, and naturally durable, wool performs in ways modern golfers often forget, thanks to years of polyester dominance.

The misconception is that wool is heavy or scratchy. Quality wool isn’t. It’s soft, it moves, and it ages beautifully. More importantly, it lasts seasons longer than most performance pieces in your closet.

Howlin’ represents a through line: timeless materials, honest construction, and Scottish roots. Not designed for golf, but deeply connected to it. A perfect Not For Golf candidate.

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