Adidas Golf Is Dressing for the Future—Starting with the Past

In this episode, I sit down with Shaun Madigan (Director of Apparel) and Dylan Moore (Senior Director of Design) to unpack a new chapter at Adidas Golf—one that fuses archival spirit with modern performance. The focus? The reintroduction of Adidas Originals Golf, a line that blends fashion, function, and a deep respect for the brand’s design DNA.

From the green-label detailing to luxury materials making a return, Shaun and Dylan walk through the careful balancing act of pushing style boundaries without sacrificing technical performance. They share how athlete collaborators like Ludvig Åberg have helped bring fresh energy to the line, while also explaining the behind-the-scenes realities of product approvals, consumer feedback, and tapping into Adidas’ archive for inspiration.

There’s more to come from Adidas Golf, but for now, this is the return to pay attention to.