
2 MIN READ
April 30, 2026
There's never been a more lucrative time to be an LPGA athlete than now.
Over the past few weeks, really stretching back to the JM Eagle LA Championship, a steady stream of news and reports has centered on rising purses across the LPGA. Especially when it comes to the majors, and not just by a little… but in a significant way. Walter Wang, CEO of JM Eagle, helped spark that momentum in the lead-up to the Chevron Championship, the first major of the season, which was contested just last week.
It was that Tuesday of Chevron week when officials announced a $1 million increase pushing the total purse from $8 million up to $9 million. Then, earlier this week, it was the AIG Women's Open’s turn, raising its total purse to $10 million, up from $9.75 million in total payout just a year ago.
RELATED: Why the AIG Women’s Open’s Record $10 Million Purse Increase Matters
And it's not stopping there. The Amundi Evian Championship is also following suit, raising its purse to $9.1 million starting this year.
"Backed by the strong support of its Sponsors Club led by Amundi, Evian, Danone, and Rolex and further strengthened by the arrival of Hyosung, the tournament has decided, at the start of 2026, to raise its prize money for its 32nd edition," the announcement said.
There's been no official statement from the LPGA as of now but CMO Chad Coleman posted on X and LinkedIn celebrating this fourth purse increase announced in the last ten days.
"What an incredible signal from our partners who see what we see: that the best women's golfers in the world are must-watch athletes, and that the organizations betting on them early are going to look very smart," Coleman added on LinkedIn.
This means that for the first time in LPGA History, every major championship has a prize total of $9 million or more.
Go ahead and add this to the list of things we love to see!
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