Golf Pride Expands Tour Winning Align MAX Grip Series

Proper fundamentals build a better golf swing, and proper alignment on every shot is a key factor in consistency on the golf course. Another key to consistency is your grip, and with the Align MAX series of grips, Golf Pride believes they can help in both departments.

This is why, based on golfer feedback and club fitting trends, Golf Pride is expanding its tour-winning Align MAX series with two new models, the Z-Grip and jumbo size in MCC Plus4.

RELATED: Golf Pride Align MAX Takes Grip Alignment to the Limit

What Is Align MAX Technology?

Align Max is the second generation of Golf Pride's Align technology, which places the grip rib on the outside of the grip and features a more pronounced texture. Although it might seem like just another ribbed grip, the pronounced outer protrusion creates extra feedback to help golfers grip the club the same way every time.

In fact, the most recent winner of the 2026 Players Championship Cam Young, used MCC ALIGN MAX Plus4 grips on his way to victory.

The first step in our innovation process at Golf Pride is asking one simple question: what is going to help golfers improve and reach their goals? When we hear feedback from players that they like the concept of a new technology like ALIGN MAX and want to try it in a different style or size, the engineers in our Global Innovation Center begin a rigorous research, design, and testing process to execute that vision. With this line extension, we aim to give golfers who prefer a firmer grip feel or a larger grip size the opportunity to game ALIGN MAX.

- James Ledford, President of Golf Pride.

With Align Max, golfers gain three main benefits; consistant hand placement because the grip fits more naturally into the ridges of the hand, improved club face awareness through the swing, a more repeatable setup.

Another less discussed benefit with Align Max is that because the larger ridge is on the outside of the grip, for those doing installation - its way easier to ensure each grip is properly aligned on the shaft.

Price & Availability

The new Align Max Z-Grip and MCC Plus 4 jumbo are available now across Golf Pride retailers and online at Golfpride.com. They are priced at $16 each.

Also, for those curious about Golf Pride's newest Align Max grips, or any other grips from their full swing collection, from now until March 28th, customers get free regripping services from select retail partner locations, including Golf Galaxy, PGA TOUR Superstore, Worldwide Golf Shops, DICK’S House of Sport, and Carl’s Golfland.