Maxfli is Back With Two New Premium Forged Irons

Don’t worry, you didn’t read the title wrong. Maxfli. Yes, Maxfli, is back with two new premium forged irons to offer consumers additional choice in the players' cavity and game improvement categories.

Maxfli Refresher

Although this might seem a little out of the blue, but for those close to the Maxfli brand and who have also been paying attention to its positioning within the golf space over the last half decade, it's easy to see that the move into the irons market was the next logical step.

Maxfli—which lives under the Dicks Sporting Goods (DSG) umbrella—has been designing and independently testing premium golf balls for some time now and thanks to the enormous distribution of DSG, have made a nice dent into the consumer market. The next step was tour validation and they achieved that when they signed Ben Griffin and Lexi Thompson. Since switching to a Maxfli golf ball, Griffin has gone from outside the top 100 in the OWGR to No. 56. Note: Ben plays Mizuno irons.

With their line of Maxfli Tour golf balls, which includes three options to help fit golfers, the brand has proven that they can produce a tour-level cast urethane cover product on par with the biggest brands in golf, while also offering amazing value to consumers by being roughly 20% less per dozen. And, golf balls are just the start.

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Maxfli Irons Technology and Features

With so many options in the iron market, Maxfli had to do more than just produce a solid forged iron if they wanted to create a premium product and get the attention of golfers, and they’ve done that by utilizing advanced forging methods.

Both the XC3 and XC2 are constructed from forged 1025 carbon steel. Then, through the forging process, tungsten and low-density ceramic is positioned within the head to boost forgiveness and create ideal weight distribution. Think of it like a “sleeper car" of sorts. From the outside it looks rather unassuming, but on the inside is a lot of hidden performance.

If this construction and forging method sounds familiar, it’s because TaylorMade uses something similar to produce their popular P7CB, Betinardi uses it for their CB24s, and ProtoConcept uses ceramic in their C01TB Ceramic model.

Add in that the XC2 and XC3 irons can be completely custom built with almost any steel or graphite shaft on the market (with an up-charge), and you have a premium product that also happens to beat the big guys for price by close to 30% in the stock configurations.

Models and Pricing

XC2

Of the two models, the XC2 is the smaller and more compact iron that features a thinner topline, thinner sole, and smaller overall look with less offset

XC3

The XC3 features a wider sole, slightly more offset, shallower profile, and a longer blade length to create a lower center of gravity and boost forgiveness.

Both model have stronger lofts based on a 43° pitching wedge, and can be custom ordered to create combo sets. The best part, they start at $999 for a 7 piece set, and available now.