WTGL Is Happening. Here’s What It Needs to Get It Right

Last week, news broke that a WTGL will be coming to our TV screens next winter. And while the announcement itself is exciting, it also opens the door to a bigger conversation about what this league and the foray into sim golf in the women's game should look like.

A standalone women’s league is a good thing. The problem is when “standalone” turns into “separate in every way that matters.”

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Many people had the same initial reaction that I did—which was finally. Most of us have been asking for some sort of women's golf integration into TGL since it was first introduced in August 2022.

LPGA players have already been spotted in the SoFi Center as fans, and teams like Boston Common have gone as far as naming Megan Khang an official ambassador. The interest has been there. The infrastructure has been there. The integration just hasn’t.

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But now the call has been answered. WTGL is happening, and the women will have their own standalone league, but the ecosystem around it absolutely shouldn’t be.

TGL isn’t the shiny new toy anymore. By the time WTGL launches, it’ll be entering its third season. That means the novelty factor is gone—and WTGL can’t afford to feel like an add-on.

Here are five things that I'd like to see during the inaugural WTGL season.

WTGL Teams Should Mirror TGL Teams (or at Least the Cities)

Teams are in place, some even have mascots now, this is the time to dive deeper and create synergy around what already exists and expand on it.

One of TGL’s lingering issues is that the team-city connection still feels a little forced. Developing shared narratives across both the PGA TOUR and LPGA—players, cities, fanbases—would help solve that.

I think following a similar format of what the Golden State ownership group has done with its WNBA expansion team—making it one of the most lucrative teams in the league's history—will do right by WTGL. They didn’t reinvent the wheel, they built on what already worked and created immediate buy-in.

In Megan Khang’s case, the story writes itself. She grew up in Boston. Make her a featured player. Push the hometown hero angle. Suddenly, a WTGL win doesn’t feel theoretical—it feels inevitable.

WTGL vs. TGL Matchups Should Be a Regular Thing

Everyone wants mixed/co-ed TGL matches, myself included, but I'll do you one better. Let them go head-to-head, WTGL vs. TGL, and it'd be electric.

It's not about proving who's better, but capitalizing on the joint efforts of the best players in the world providing the very best entertainment. And do that shit more than once. We don't have time for gimmicks. Do it consistently and it’s appointment viewing.

Investing in Marketing...Big Time

No one is doing TGL marketing better than LAGC. There’s no single “right” way to build a team brand—but there is a right way to show up consistently, and they’ve nailed it.

From community events to behind-the-scenes access with players like Sahith Theegala, they’ve created a personality beyond the golf itself. This is the formula for success across the board.

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LPGA commissioner Craig Kessler said that WTGL will be another global platform for his athletes, investing in the vehicle that will make them household names is essential. I want my timeline flooded with WTGL content.

Tunnel Fits GALORE

The TGL tunnel fits have left much to be desired with a select few shining moments (I'm looking at you Tom Kim in Nike x BODE), but overall, there’s room to grow.

WTGL should embrace this moment. Take some notes from the WNBA dolls—Angel Reese, Cameron Brink, and Paige Bueckers—save their looks as inspo and absolutely slay these moments. Golf is overdue on treating tunnel walks like the cultural moments they are. Fashion is social currency. It gets people talking.

More Celebrity/Athlete Sightings

From Serena Williams to Noah Kahan, there have been several familiar faces in the TGL crowds and it is essential this energy remains, if not grows, for the WTGL.

It is also essential that other women's sports leagues and their athletes show up for women's golf and the LPGA. Look at what happened when Caitlin Clark and her teammates showed up at The Annika a couple months ago, LPGA engagement spiked incredibly. That wasn't an accident.

More of this. Please.

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