
4 MIN READ
July 3, 2026
As LPGA Commissioner Craig Kessler approaches the one-year mark of his tenure, the Tour has found itself in an enviable position. Progress in sports is rarely linear, and women's golf is no exception.
The Tour is still discovering exactly what this new era can become, but the first six months have offered plenty of reasons for optimism. The stars are showing up, the stages are getting bigger, and perhaps most importantly—the momentum feels like it's building instead of stalling.
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But having impetus, of course, is easier to maintain when you have the best player in the world leading the way. Through the season's first half, that player has undoubtedly been Nelly Korda.
Korda hasn't simply been the best player in women's golf—she's been the story. Her continued dominance, highlighted by capturing the first two majors of the season, has given the LPGA exactly what every sports league hopes for: its biggest star playing her best at the exact moment the league is working to broaden its audience. As Kessler and his team look to capitalize on the Tour's growing visibility, there may not be a better ambassador than the World No. 1.

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The four-time major champion's dominance has done something even more valuable than filling trophy cases: Korda has raised the standard for what constitutes a headline. Wins are now expected. A runner-up sparks questions. Every major now begins with the assumption that she will be in contention, and when she isn't, even that becomes the story. That's the territory reserved for the biggest names in sports—not because they always win, but because every tournament is framed around whether someone can beat them.
Two years ago, it felt like neither the LPGA and Korda seem ready for the moment. It was a scramble trying to capitalize on the success of her seven wins. Sure, there was a MET Gala appearance and Sports Illustrated Swimsuit spread but those didn't really feel like Nelly, who calls herself a dork and isn't ashamed of it.

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Her recent appearances on The Pat McAfee Show and the Today Show feel a bit more on par for who she is, all while reaching a different demographic of fans. At this stage of her stardom and the Tour's climb, just about any press is good press, but there should be some intentionality surrounding her larger brand.
At both Riviera and Hazeltine, it was apparent who the crowds showed up for—Korda's star power and continued success has also translated to the venues, who have done their part, too.
The LPGA's biggest championships are increasingly being contested on golf's most recognizable stages, and that matters. Hazeltine brought the weight and atmosphere expected of a major championship, while Riviera hosting the U.S. Women's Open felt like a landmark moment—not simply because of who won, but because one of the sport's most iconic clubs opened its gates to the women's game. When fans already know the course, remember the shots, and understand the history, every leaderboard carries a little more significance, creating the kind of buzz that extends well beyond the LPGA's core audience.
If the first half of the season established the stars and the stages, the second half has everything needed for a memorable finish.
Two majors remain on the calendar, the Amundi Evian Championship next week, and the AIG Women's Open later this month, both offering another opportunity for legacies to grow and new names to emerge. (As Korda has the chance to go for the career slam and the Hall of Fame.)
The races for Rolex Player of the Year, Rookie of the Year and the CME Globe are still very much alive, leaving plenty of room for the story to evolve over the coming months.
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Then comes the Solheim Cup, where individual accomplishments and storylines give way to one of the most compelling weeks in golf. This year, women's golf's most coveted event will arrive at Bernardus Golf Course in the Netherlands, bringing the biennial rivalry to a new country for the first time, with roster battles still unfolding on both sides.

Korda has already locked up her place on Team USA, while a wave of emerging stars continues to make their case for a captain's pick or an automatic berth, adding another layer of intrigue to an already stacked calendar.
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Midseason is usually where a sports league catches its breath, the LPGA doesn't really have that luxury with a season that stretches from January to November.
And if anything, the first six months have only raised the stakes—the biggest star is playing like the best player in the world—and with two more majors and the Solheim Cup still ahead, the season feels less like it's winding down than it does like it's just getting started.
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