Dan on Golf Exclusive: A Sit Down with Greg Norman

Throughout the history of golf, there haven’t been many players who elicited bigger and more diverse reactions than Greg Norman. From Masters meltdowns to the World Golf Tour to LIV Golf, the Shark has lived in the sport’s tabloids.

However, since his contract with LIV expired in September 2025, we haven’t heard much from him. While he’s been away, LIV hasn’t exactly flourished. That all came to a head last week when it was reported that Saudi Arabia’s Public Investment Fund intends to pull its support for LIV, using the war in the Middle East as an out.

After the dust settled, it was clear LIV has funding through the end of 2026, but after that, CEO Scott O’Neil and his team have work to do to keep the league operational.

With the league’s future very much up in the air, we thought the perfect person to talk to would be the man who helped bring it into the world.

Norman recently sat down with Skratch’s own Dan Rapaport and touched on a number of topics, including LIV’s next move, his continued efforts to grow the game globally, his primary focus since leaving his post, and much more.

“That’ll totally depend on Scott O’Neil,” Norman said when asked if LIV can go on without the PIF. “I read his comments: ‘We gotta go raise money ourselves, LIV has to do that.’ Basically, he’s got to get out there on the street now, and he’s gotta do a roadshow, and he’s gotta see if he can dilute some of the PIF funding down to somewhere else. Getting a U.S. financial institution coming in would be very advantageous. No different from what’s happened with the SSG and PGA TOUR.”

Norman also gave some great insight into what it was like for LIV at the very beginning, and how the U.S. responded very differently than the rest of the world.

“LIV is really much beyond a start-up. Start-up we were, yes, for maybe two going into three years. But when we had that foundation of stability underneath us, especially on the global front, we knew we had something that was working," he said. "Here in the United States, it was not working as well as we hoped it would because there was a lot of blowback. In the very beginning, we couldn’t even get vendors to sign with us. We couldn’t get anybody to come and do anything in the United States. It was 100% radioactive.

"It just blew my mind, because when we went to Australia or other places around the world, we were received with open arms. We’d have an economic impact on Adelaide to the tune of nearly nine figures for a three-day event. Other people around the world saw that, felt that, realized that, and understood that.”

As LIV fights for its future, it was interesting to hear from the man who was at the helm during its infancy. Listen to the entire 30-minute interview below—you'll be glad you did.