News
2 MIN READ
August 27, 2026
Callaway has Ended its Relationship with Good Good, Effective Immediately
Callaway says its content review process fell short and has pledged $1 million toward preventing violence against women.
Following the controversial video posted by Good Good over the weekend, Callaway has ended its relationship with the YouTube golf group.
In a statement released on Thursday, Callaway admitted its “content review process was not comprehensive enough,” and that it has “taken appropriate internal corrective actions and significantly strengthened our approval procedures to help ensure this does not happen again.”
On top of the internal changes, Callaway has pledged $1 million to “support organizations working to prevent violence against women, provide resources to survivors, and advance education and awareness efforts.”
Read Callaway’s statement in its entirety below:
Over the last several days, we have listened and reflected deeply on the hurt and disappointment caused by the video we reposted. We heard from individuals who shared personal experiences related to violence against women, and their stories were powerful reminders that this issue touches the lives of far too many people. Unequivocally, violence against women is unacceptable and should never be trivialized, normalized, or used as entertainment.
We have now completed our review of this matter and are taking the following actions:
—Callaway has ended its relationship with Good Good, effective immediately.
—In this instance, our content review process was not comprehensive enough. We have taken appropriate internal corrective actions and significantly strengthened our approval procedures to help ensure this does not happen again.
—We are committing $1 million to support organizations working to prevent violence against women, provide resources to survivors, and advance education and awareness efforts.
These actions do not undo the harm caused or excuse our role in it. We sincerely apologize to everyone who was hurt, disappointed, or offended by this incident.
One of Callaway Golf's core values is to be a positive influence, both in the game of golf and in our communities. We are further strengthening our commitment to these initiatives, and this will be an ongoing focus in our company. We are committed to learning from this incident and helping ensure that golf is a place where everyone feels respected, valued, and welcome.
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