Mizuno Is Quietly Becoming The Hottest Brand In Golf

It's no secret that Tour wins at the highest level generate product interest, because as the old saying used to go, “what wins on Sunday, sells on Monday”. This is especially true of putters, and you don't have to look further than at TaylorMade and their Spider, or L.A.B Golf and their DF3 to know that they’ve been a pretty hot seller this year.

However, there is another manufacturer that has had a very successful season, flying under the radar, and even into the fall, they continue to win: Mizuno.

What's With Mizuno?

If I’m willing to put on my critical golf hat for a second, and offer up a little history, Mizuno lives in the zone of manufacturers just below the “big spenders” like Callaway, TaylorMade, and Titleist.

Their biggest break in years came when Nike left the hard goods industry, leaving a lot of golfers looking for clubs. Brooks Koepka was one of those golfers, and in a period of 3 years won 4 majors with Mizuno JPX900 and then JPX919 irons. The problem was, Brooks was never a contracted staff player.

Yes, of course, they spend money on marketing and a tour staff, heck, they’ve had Ryder Cup Captain Luke Donald on staff for close to two decades now, but like a budget-conscious MLB team, they tend to scout up-and-coming talent. The best part is, all the recent scouting has paid off - Moneyball Style.

Player's Gear & Success

Earlier this year, Ben Griffin went on a run that included wins at the Zurich team event, and then he won again at the Charles Schwab Challenge, at Colonial. He also finished runner-up at Memorial behind Scottie Scheffler and at the Procore, behind (you guessed it) Scottie Scheffler.

Ben plays a selection of Mizuno wedges, plus he was the first to put the Mizuno Pro S3 irons into play.

Then there is “cashmere” Keith Mitchell, a player who stands out for reason beyond just his play on the course, and showcases a pretty effortless swagger. Although his play hasn’t lead to wins, he’s omnipresent on PGA Tour Leaderboards. As for Keith and his gear, he has been a diehard Mizuno ST-Z driver user for year and at times has statistically lead for total driving. He was also very quick to put the Mizuno pro S1 blades into play after being a big a part of the development process.

Over on the DP world your Marco Penge is having the second best season on that circut behind Rory McIlroy (if we use the race to dubia leader board) with two wins and several other top finishes. With his massive strength off the tee, he could be a real threat if he chooses to take up PGA Tour Membership in 2026 thank to his finish on the DP World Tour.

Marco is another Mizuno driver user, but plays the deeper faced ST-X, and like Ben Griffin put the S-3 irons into play as soon as they became available.

And, then we have the winner from this past week on the PGA Tour Steven Fisk. His win at the Sanderson Farms helps confirm has status on tour for next year, and hopefully he can take this momentum into 2026.

Steven plays with the ST-Z like Keith, but unlike Keith has a very mixed bag of irons that includes: a Mizuno Pro 245 4-iron, Mizuno Pro 243 5-iron, and Mizuno MP-20s 6-9-irons.

This is why I think Mizuno should get some extra credit, because as a brand that doesn’t have as many athletes on staff as other brands, their ability to identify talented players like Ben Griffin and Marco Penge early one shows a great eye for the game. Plus, they back it up by making great gear through the bag that performs on the course, too.