
2 MIN READ
May 8, 2026
Matt Fitzpatrick is the exact opposite of a tinkerer; in fact, he's more of a perfectionist, which is why, when he was looking to replace his most trusted putter, he turned to Bettinardi to bring exactly what he wanted to life.
From start to finish, the process of refining Matt's personal putter involved more than 30 prototypes, but the results of the time and effort put in by the team at Bettinardi speak for themselves, with Matt gaming his personal BB1 FF blade and, at times, the BB48-F mallet to multiple wins.
RELATED: 2026 BB Putter Series From Bettinardi Gets Big Time Upgrades

Matt Fitzpatrick holds his equipment to an exceptionally high standard, and that's exactly the standard we already work to every day in Tinley Park (home of the Bettinardi production facility). We're proud that our craftsmanship is what he trusts on Tour, and now golfers everywhere get to experience putters built to reflect his standards.
- Sam Bettinardi, President of Bettinardi Golf
Both putters are one-piece milled from 303 Stainless Steel with a headweight of 350 grams. They both utilize Matt's preferred rolled topline from address and a two-toned finish to aid in alignment. And, now for the first time, they are available to consumers.

Although not everyone reading is likely old enough to remember YES! Golf, we can't ignore the fact that the new Bettinardi features the same C-grooves as the original YES! putters - "c" for concentric. The design for the original C-Groove was filed in 1995 and then granted in 1997 to Harold Swash the inventor. Eventually YES! was bought by Adams, which was then bought by TaylorMade and in 2015 the patent officially expired (Patent here: US5637044A).
Thanks to the expired patent Bettinardi is just doing what they do best, applying there advanced manufacturing capabilities to deliver a exception product made to tight tolerances, it just so happens that the putter features a C-groove "style" face or as they call it Fitz Face.
This isn't a take one way or the other—just the facts for anyone curious about where this groove design originally came from.
The BB1 Fitz Flow (BB1 FF) and the BB48 Fitz (BB48-F) will be available to order starting today, May 8th at Bettinardi.com, on location at Studio B in Oak Brook, and at select retailers.
Both putters are priced at $550

BB1 Fitz Flow (BB1 FF) Blade Putter
Feel and roll are everything to Matt Fitzpatrick. The Fitz Face is a semi-circular milling pattern that Bettinardi worked directly with Fitzpatrick to perfect.
$550
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