2026 BB Putter Series From Bettinardi Gets Big Time Upgrades

Putting is about precision, and when it comes to precision, Bettinardi knows a thing or two about manufacturing putters to some of the tightest tolerances in the industry. It's these tight tolerances that allow them to continue their culture of innovation with the latest update to the classic BB Series of putters.

Bettinardi Innovation

Beyond the newly refined shapes (which we'll get to in a moment), the true innovation of the 2026 BB Series is VDF (Variable Depth Flymill) Face Milling, which creates less variability in distance control, while also maintaining the soft feel Bettinardi putters are known for.

The VDF Face Milling pattern was developed using the high-speed camera putting analysis tool Quintic, and through testing has proven to deliver over 40% less variation in forward roll compared to a traditional Flymill face pattern. This means putts start online and track better.

The nine zone milling pattern was engineered for the reality of the game: not every putt is hit perfectly, and players will notice more consistent speed control across the face a difference they’ll feel immediately on the greens

-Sam Bettinardi, President

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Refined Classics

The shapes are what make the BB Series what it is, but as part of the line revamp, Bettinardi is bringing the Inovai and Studio Stock together to create one big family, while still maintaining the characteristics of the most popular models.

Beyond simplifying the production process, while including new technology, what I believe this really does is make it easier for cumsumers to understand what each line represents.

- Queen Bee remains to offer mid-mallet sized options

- Antidote offers low torque designs

- BB provides classic Bettinardi profiles with new face technology

The BB Series has been part of who we are for decades, and this update is the most ambitious one yet. By introducing VDF Face Milling and refining every shape through Tour input, we created a line that delivers consistency and feel in a way that truly benefits all golfers.

-Sam Bettinardi

The models include:

BB-1

BB-28 and BB-28S

BB-49

BB-6.0

BB-7.0

BB-8 Wide

Price & Availability

The new BB Series putters are now available for pre-order at Bettinardi's website and are priced at $495. They will be available in stores domestically starting in February, with a full international rollout in March.

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